• 10 Years On… Williams-Sonoma & F.W.I.W. Creative

    For the 10th consecutive year, the Store Operations Communications team at Williams-Sonoma, Inc. is turning to F.W.I.W. Creative to provide editorial direction and content for its monthly newsletter, Connoisseur.“David always makes us feel like our newsletter, which is one of the most important ways we communicate with our store associates, his top priority,” remarks Caroline […]
  • The Big 2-0

    With the turn of the calendar to 2010, F.W.I.W. Creative’s principal and creative director David Farinella is celebrating 20 years in business as a freelance writer. Almost from day one, David bounced between record reviews about long-broken-up bands for now-out-of-business publications to front-of-book stories about newts to newsletters for an international insurance conglomerate and direct […]