Content Marketing and Website Copy

Avid is a leader in the music recording, post production, and live sound markets. The company’s Pro Tools is an industry standard, it’s Venue consoles are regularly featured on the hottest music tours, and it’s non-linear editing software has been used on hundreds of award-winning television shows and movies.

Farinella has worked with Avid’s marketing department since 2011. During that time we have provided editorial to help the company’s content marketing strategy, copy for Avid’s website, and press releases.

Avid’s Live Sound Marketing team leveraged Farinella’s live sound journalism experience, tapping us to write articles showing how the company’s hardware and software solutions enabled customers to bring shows around the world to life.

We penned articles about: Coachella 2012 and 2013, Winter Jam 2013, KUT Studio in Austin, TX, Van Halen’s Tour, eTown, Sodra Teatern in Stockholm, HMV Next Big Thing Concert Series, and Transmix Mobile Recording.

Farinella also provided website copy to support the launch of 42 new AAX plug-ins and bundles that happened at NAMM 2015.

The content described the plug-ins and bundles. Each block of copy needed to summarize each plug-ins features and benefits and we provided keywords for SEO purposes.