Shine the Hair Studio

Brand, Website, Engagement

Shine the Hair Studio is one of the most popular salons in the Montclair district of Oakland, California.

Shine the Hair Studio, one of the most popular salons in the Montclair district shine-logo-temp3of Oakland, California, was looking for a refresh of its brand + identity and website.

The partners felt that what they had was no longer reflective of their attitude and approach, so they turned to Farinella for creative input and execution.

Defining and creating the new look and feel was a collaborative process — as it should be — between Shine partners Cynthia Contreras, Kristen Brill, and the Farinella team.

After a round of discussion and exploration, the new Shine logo was born.

Those discussions also inspired Shine’s tone and manner, which contributed to the development of the content for the salon’s website.

Farinella’s Will Lettieri designed and implemented the salon’s website that included a third-party scheduling solution.

A few days after launch, Kristen sent us this email: “The year before, we had a potential client look around our old website and, due to the confusing clutter, she gave up and went to another salon. Months later, that client happened to come across our new website, was pleasantly surprised and booked right away.”