Embrace Audio Lab utilized Kickstarter to introduce the company’s first consumer-facing product: XPUMP.

The Farinella team was brought in to help with the page’s creative and content, kick off a PR campaign to media and influencers extolling the benefits of XPUMP, and contribute to the company’s Facebook ad campaign.

In 45 days, 2,278 Kickstarter backers contributed $227,673 to launch XPUMP — a whopping 911% of the company’s goal.