Adios 2010s. What’s Up 2020s?

Not sure what you were doing over the past holiday season, but we got sucked into a handful of those “Decade in Review” T.V. shows and magazine articles. (Probably better than last year when we binged “Married at First Sight” for five days straight.) Boy howdy were there some changes in the 2010s! (Technically “boy [...]

By |2020-01-30T15:19:06-08:00January 30th, 2020|Thoughts|0 Comments

What Community Organizing Can Teach Us About Social Media Marketing

Coming from a background in community organizing, Bianca Rosen felt out of her element in social media marketing. She came to realize the two aren't so different and that marketers have a lot to learn from organizers.

By |2019-08-20T14:00:54-07:00August 20th, 2019|Thoughts|0 Comments

Duct Tape Marketing

Let’s start with an understanding: businesses run at breakneck speeds because sales and service are what keep the doors open. We get it. Here’s the big BUT: if those businesses are working without a solid marketing plan, then their marketing efforts are going to get confusing and ugly, potentially turning off the next wave of [...]

By |2019-02-01T23:08:35-08:00January 31st, 2019|Thoughts|0 Comments

The Art of Consistency

Let’s talk for a second about consistency and its importance. In fact, let’s frame the discussion with a quote from John Wooden: “Little Things Make Big Things Happen.” First, what are the Big Things? Fairly obvious, right? In marketing and communications, they are: return on investment, impact, recollection, information broadcast, behavior change and, the holy [...]

By |2018-04-12T18:29:24-07:00June 23rd, 2011|Thoughts|0 Comments