The duo engaged the Farinella team to provide launch publicity and counsel on planning CycleGiving events. CycleGiving is a program designed to help local charities raise funds for their causes.
Jessica Presto, the leader of the agency’s Engagement/PR efforts, is running the project with the support of David Farinella. We built the strategy, created a video press release, and are delivering an active public relations campaign.
CycleBar Berkeley is due to open in December 2016 at 1929 University Avenue.