The Farinella team wrapped its efforts for CycleBar Berkeley recently.
Over a six-month engagement (initially slated for four), Jessica Presto earned coverage for CycleBar Berkeley in the East Bay Times, Diablo Magazine, 7X7, Berkleyside, The Daily Californian, and Berkley Patch. In all, approximately 6 million eyeballs read about the studio’s grand opening. She also worked with an assortment of bloggers and social media influencers.
Jessica took the lead in helping the studio’s owners plan the VIP event, found them opportunities where they could list their classes for free, and wrote a listicle for publication.