Okay, look. Explain jQuery to me like I’m a third-grader.
Doesn’t help. Oh, well. There are so many web tools and programming languages out there these days. What should our clients know?
It’s easy to chase the next shiny thing. We’re focused on building websites that are stable, flexible, and mobile-first.
We typically build WordPress websites. Why is that the right pick for most of our projects?
WordPress gets a lot of flak, but in reality, it’s a great out of the box framework. It’s the right pick for most of our projects because our clients need a powerful CMS solution, and WordPress is the most popular CMS on the market. Fun fact, 60 percent of the websites on the internet that use a CMS, use WordPress. Similarly, it’s highly SEO friendly and contrary to popular belief, quite secure. I can keep on going, but for the sake of argument, I’ll list three more things: ease of use, customization, and almost infinite integrations.
What makes for a great website?
Simplicity, ease of use, and beautiful design.
Let’s talk about website user experience. What’s most important?
Two things come to mind: one being ease of use and the second, what I like to call “glanciblility.” You want your user to see your product, or in this case website, and subconsciously, instinctively know exactly which action to perform or what to do. You also have to be able to get inside the user’s mind.
What are some of the trends in website design our clients should know?
Micro-interactions, for those of you who don’t know what those are, think of very subtle indicators that implore you to perform a certain action. For example, a colored border under text, or an icon animating in a certain direction when you hover. Also, minimalism, and even more video content. Video is huge right now. It’s the best medium for everything. Everyone has a channel. Everyone is going LIVE or streaming. If you aren’t using video today in your business, you are going to be left behind.
Where did your passion for this work come from?
I have always felt most invigorated when able to use both hemispheres of my brain. This is one of the best avenues to do so. I can solve hard problems and can create any world.
What websites/magazines/podcasts/videos help keep you up to date?
There are many. If you aren’t continually learning, in this area, it’s easy to get left behind. Most of the content I consume in that regard comes from YouTube and a few select sites. I like Coding Tech, freeCodeCamp, Dev, and CodePen.
What advice do you have for aspiring digital strategists?
Always keep learning. And don’t be afraid to be a generalist instead of a specialist. At a certain point, the generality will become your specialty.
Your good old days included a career as a club DJ (right?). What are you listening to these days?
That is correct! Funny you should ask because it’s completely the opposite of what I was then. I’m really into Hans Zimmer right now. Specifically, the Interstellar film score. If it weren’t for that, as cool as the movie is, I don’t think it would have been that great.
What do you listen to when you work?
Sometimes the aforementioned. Or really ambient weird electronic music. No! Not Enya. Haha.
What do you do for fun on a day off?
I love to read. (I am a huge nerd I know.) I also like to go out into nature and relax. I guess I would say the combination of the two finished off with a nice home-cooked meal is pretty ace.
What’s one thing most people don’t know about you but should?
Hmmm. This is a good one. I have a second-degree black belt in Taekwondo. People should probably know that because in the event that there is a situation, I legally have to announce it. `\_(“/)_/’