Moto Amore LLC, the U.S. distributor of Heidenau Tires, inked Farinella to provide branding, advertising, communications, and engagement services.

Heidenau Tires is a premium manufacturer of tires designed for motorcycles, scooters, mopeds, karts, and vintage cars. Based in Germany, the company’s history dates back to 1946. Today Heidenau Tires are distributed into 45 countries around the world.

The Farinella team will be handling all advertising, communications, and engagement projects, including brand refinement, a new website, social media management, public relations efforts, and launching an Ambassador Program that offers sponsorship to adventure riders.