Coming from a background in community organizing, Bianca Rosen felt out of her element in social media marketing. She came to realize the two aren't so different and that marketers have a lot to learn from organizers.
Joshua Satterfield, Farinella's Digital Strategist, offers his two cents on WordPress, coding, website design, and dance music.
We love a lot of things about this job. At the top of the list is learning something new that pushes us to a different perspective. Often that “tah-dah” moment comes in service of helping our clients, whether we’re learning about their industry to build strategy, researching a subject for a piece of content, or [...]
Bianca Rosen joins the Farinella team as the Account Manager. Her background in community organizing brings a unique perspective to communicating effectively. Read on >
Courteney Morgan is Farinella's Project Manager and the backbone of our team. Balancing clients, projects, and motherhood, Morgan brings that special something every creative needs. Read on >
Whether you like it or not, social media is here to stay. The culture of memes and viral posts of cats will only continue to grow. You can either fight it or use social media as a tool to help grow your business and move the needle forward. We say, you use it. Whether you’re [...]
Hashtags — those # things you see at the end of social media posts — are an amazing marketing tool that can extend your brand reach and increase your engagement. Nerd Bit: Hashtags were invented by the dude Chris Messina when he was working at Twitter as a way to categorize and organize conversations on [...]
We’re proud to introduce you to Compass Made, a leading contract manufacturer based in Fremont, California. The company has a 40-year history of working with leading transportation, semiconductor, industrial, entertainment, and energy companies, providing high-quality and reliable cables, harnesses, assemblies, and components. The evolution of Compass Made reflects the company’s ongoing growth and market concentration. [...]
Let’s start with an understanding: businesses run at breakneck speeds because sales and service are what keep the doors open. We get it. Here’s the big BUT: if those businesses are working without a solid marketing plan, then their marketing efforts are going to get confusing and ugly, potentially turning off the next wave of [...]
The California Retail Hardware Association went live today, welcoming members from independent hardware stores, lumberyards, and home centers, along with California manufacturers.