Whether you like it or not, social media is here to stay. The culture of memes and viral posts of cats will only continue to grow. You can either fight it or use social media as a tool to help grow your business and move the needle forward. We say, you use it. Whether you’re [...]
Hashtags — those # things you see at the end of social media posts — are an amazing marketing tool that can extend your brand reach and increase your engagement. Nerd Bit: Hashtags were invented by the dude Chris Messina when he was working at Twitter as a way to categorize and organize conversations on [...]
We’re proud to introduce you to Compass Made, a leading contract manufacturer based in Fremont, California. The company has a 40-year history of working with leading transportation, semiconductor, industrial, entertainment, and energy companies, providing high-quality and reliable cables, harnesses, assemblies, and components. The evolution of Compass Made reflects the company’s ongoing growth and market concentration. [...]
Let’s start with an understanding: businesses run at breakneck speeds because sales and service are what keep the doors open. We get it. Here’s the big BUT: if those businesses are working without a solid marketing plan, then their marketing efforts are going to get confusing and ugly, potentially turning off the next wave of [...]
The California Retail Hardware Association went live today, welcoming members from independent hardware stores, lumberyards, and home centers, along with California manufacturers.
The Farinella team launched a brand new website for our friends over at Atomic Productions.
Our Felise Moglia takes a look at how we — a little ol' creative communications agency — can help with climate change.
Our old friend Brian Lilla announced his new project "Children of the Vine." It's an important work that deserves our attention.
Jessica joined us earlier this year to take on the CycleBar Berkeley project. Last time she was in the office chatted about the PR business and what keeps her engaged.
The Farinella team successfully wrapped its efforts for CycleBar Berkeley.