Biro & Sons is one of the best-known silversmiths in San Francisco with a history that dates back to 1945. Over the years, the Biro family has made its mark restoring family heirlooms, supplying five-star resorts, country clubs, and hotels with two hollowware lines, and refurbishing some of the best-known trophies in the world like America’s Cup.
Somewhere around the turn of the century, the Biros had a website created as a way to gain more significant exposure and to let visitors know of all the services they offered. While the website had been updated here and there, the family realized it was time for a new look.
The family’s number one concern: don’t make the website flashy. They wanted to convey old-world craftsmanship at every possible turn. And while that meshes with our philosophy that clarity influences more successfully than flash, there had to be something dynamic happening.
We delivered a website that was clean and simple, without being boring. One thing that helped was the use of professional photographer Don Hoekwater, who spent a day in the business taking photos of the Biro’s team at work, the family, and the team behind the name.
The copy for the website needed to be on point and convey Biro’s value proposition — craftsmanship, history, legacy — quickly and easily.
We returned in 2017 to help the Biros again. Our first job was to refresh the company’s website and then launch an active social media campaign to help build interest in their services.
Facebook and Instagram were our networks of choice because each offers the best opportunity to show off their work. We also developed a content calendar and produced monthly blog posts to use as SEO and social fuel.
In December 2017 we created a Facebook video ad to help drum up more business around the holidays. We delivered the concept, shot and edited the video, and set and executed the buy strategy. The video drove increased engagement and helped the company’s phone ring.
See the video by clicking here.