Dolby Laboratories is one of most legendary audio and visual technology companies in the world. The company’s expertise is in cinema, home theater, music, mobile, and office applications.
We worked with the brilliant team at Davis Elen in Los Angeles on Dolby’s first consumer campaign during the pitch process and developing early creative concepts and copy.
The goal was to raise awareness about Dolby’s sound technology as it’s used in home, theater, mobile, and PC applications.
Dolby’s Emotion of Sound campaign included print and outdoor ads, an integrated digital campaign, and an experiential execution where visitors could sit in a virtual living room to feel Dolby.
The Emotion of Sound website won an Outstanding Achievement in Website Development Award by the Interactive Media Awards.