We teamed up with our partners Circa Now to deliver concept and copy for a new spin on Mechanics Bank’s “I’m a Mechanic” campaign. The goal was to convey that there is a local bank that shares everyday values with local businesses.
Rather than spinning out advertising-speak ads, we let real people do the talking for us in both the headlines and body copy. By shining a spotlight on the values that Mechanics Bank shares with its customers, we told a more vibrant story of meaningful relationships and successful partnerships.
This work appeared in print and outdoor.