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Mechanics Bank 2018-07-11T12:10:25+00:00

Project Description

We teamed up with our partners Circa Now to deliver concept and copy for a new spin on Mechanics Bank’s “I’m a Mechanic” campaign. The goal was to convey that there is a local bank that shares everyday values with local businesses.

Rather than spinning out advertising-speak ads, we let real people do the talking for us in both the headlines and body copy. By shining a spotlight on the values that Mechanics Bank shares with its customers, we told a more vibrant story of meaningful relationships and successful partnerships.

This work appeared in print and outdoor.

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