Microsoft needed to inspire more developers, IT pros, data pros, and students to become Microsoft Certified Professionals by taking certification exams. The Born to Learn marketing team wanted an integrated campaign that included a microsite, banner ads, social media posts, and blogs.
Farinella was asked to help and working with an extremely talented group of designers and visual artists, we imagined and created the “Make Your Future” Campaign. The goal was to engage the audience in a cohesive and entertaining way while spelling out the benefits of becoming certified.
The campaign was launched on Microsoft’s Born to Learn website and across the department’s social media channels.